Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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The Stubborn Person’s Guide to Creating Habits
I’m stubborn and it’s hard for me to change. We can have the best of intentions, but if we can’t make healthy habits stick, the results will always be the same. Apply this to any habit you might be trying to create: updating social media on a regular basis, finding time to focus on writing,…
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How to Be a Classy Competitor
When the world is too much for me and politics, current events, work or just plain mean people are getting me down, I seek peace and joy in baking. Well, not literally. I mean The Great British Baking Show. It was once called The Great British Bake Off but a trademark issue with Pillsbury forced…
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How to Build a Sales Funnel
“Hi, nice to meet you! You’ve never heard of me before but please click this button/take my business card and spend over $1000 on my products or services.” The underappreciated skill of marketing is to take a customer on journey. One where they get to know you, assess your approach/values, evaluate how you can solve…
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