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Maria’s weekly expert insight on empathy-led business, culture and brands
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Content Marketing Success. Part 2: What Content to Create?
Enjoy this special three-part series on how to find Content Marketing success! You can read Part 1 right here. And Part 3 here. Great! You’ve created your Content Marketing strategy as discussed last time and you’re ready to create some mind-blowing content to delight your ideal audience. Only you can’t think of anything to talk…
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Content Marketing Success. Part 1: Create A Sensible Strategy
Ready for a free mini-course on this blog? This is Part 1 of three-part series on how to master content marketing, create the right content, and manage it with ease. Oh, and a goodie for you at the end: A free Content Marketing cheat sheet full of tips, strategies and best practices. Delicious! Sales has changed. You don’t just…
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Good vs. Bad Customer Friction
Your organization, business or work will induce friction. Accept that. Friction is anything that makes a client or customer unhappy or prevents them from fully getting value from your work. Some people will embrace what you have to offer. Others will reject it. But, inevitably, some humans who find barriers to consuming, accepting, buying, and…
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