Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How to Create a Simple Marketing Plan That Brings You Joy
Are you narrowing your eyes at the title of this blog post, thinking “There’s no such thing as a simple marketing plan, Maria”? If every marketing plan you’ve ever tried has made you feel overwhelmed, allow me to explain simple marketing via a story about milk and pasta. Picture this: Your husband opens the refrigerator…
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What is a Brand Strategy?
Doing this work for, ahem, decades, it’s easy for me to forget that the most basic yet game-changing concepts can often be misunderstood. I sometimes assume everyone understands what I mean when I talk about “brand strategy.” But with new readers and fans, it’s worth revisiting this important topic and clarifying terminology so your business…
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6 Links Small Business Owners Should Click
Facebook ads. #Winning hashtags for your small business. How to still be productive when WiFi goes down. Just a few of the latest and greatest things I’ve found on the Internet the last few weeks, curated just for you. You’re welcome! 8 (relatively) easy Facebook tips that will help your business by Sarah Von Bargen…
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