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Maria’s weekly expert insight on empathy-led business, culture and brands
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Why Lack of Empathy Will Destroy Your Brand
You’ve probably heard all the outrage over how United Airlines forcibly removed a doctor from his seat, injuring him, simply because they needed his seat to accommodate a crew transfer. This is straight out of PR brand crisis hell. David Dao, the victim, is a doctor, grandparent, and Asian-American. The police dragged him from his…
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How to Create a Simple Marketing Plan That Brings You Joy
Are you narrowing your eyes at the title of this blog post, thinking “There’s no such thing as a simple marketing plan, Maria”? If every marketing plan you’ve ever tried has made you feel overwhelmed, allow me to explain simple marketing via a story about milk and pasta. Picture this: Your husband opens the refrigerator…
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What is a Brand Strategy?
Doing this work for, ahem, decades, it’s easy for me to forget that the most basic yet game-changing concepts can often be misunderstood. I sometimes assume everyone understands what I mean when I talk about “brand strategy.” But with new readers and fans, it’s worth revisiting this important topic and clarifying terminology so your business…
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