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Maria’s weekly expert insight on empathy-led business, culture and brands

  • How To Be Seen as an Expert…Or Increase Your Influence If You Already Are One

    How To Be Seen as an Expert…Or Increase Your Influence If You Already Are One

    There are two common challenges people claim when trying to build an expert, influential brand. Do either of these sound familiar? People don’t listen to my ideas or see me an expert even though I know my stuff really well because I lack credentials/the right degree/level of experience. and… Everyone says they’re “experts” these days,…

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  • Why Face-to-Face in an Internet World Matters

    Why Face-to-Face in an Internet World Matters

    Branding expert and author Dorie Clark first came on my radar when I saw a powerful video about bravely being yourself and not allowing others to define your brand. Inspired, I began following her work: Harvard Business Review, Forbes and Entrepreneur columnist, TEDx speaker, professor at Duke University, consultant for Fortune 500 companies. This woman…

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  • 4 Tips for How to Sell Without Selling Your Soul

    4 Tips for How to Sell Without Selling Your Soul

    If you’re like most entrepreneurs, you love being creative, dynamic, bold, innovative. But there is one thing that you probably hate with the white-hot passion of a thousand suns: SELLING Which is unfortunate, seeing as how that generates revenue. Women business owners especially struggle with what they perceive to be “annoying”, “slimy” or “sleazy.”  We…

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