Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Leprechauns, Charms and the Space to Make Magic
I took two weeks off for vacation and prepped everything in my life for a work detox. I call it a “work detox” not a full-on digital one, because I specifically set things up to take a break from work email, while still enjoying personal connections via social media: Coordinating a meetup with a friend…
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3 Crafty + Creative Ways to Set Goals
Are you tired of goal setting? Confession time: I’m kind of over it. This, from the woman who used to lay out her new year’s goals in nice neat bullets, organized by category: Fitness, Career Travel…I even had a category for Fun. The woman who makes lists and loves to be measured, assessed, graded. “You’ve…
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Heed the mouse: Who do you serve and what do they need?
A trip to Disneyland and my husband’s profound comment recently put me in my place. Here’s the tale: In my own book, Branding Basics for Small Business (2nd Edition), there’s a passage titled: All Markets Have a Brand Need. In it, I seek to clarify that “brand” is not just about high-end “luxury brands” but…
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