Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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3 Crafty + Creative Ways to Set Goals
Are you tired of goal setting? Confession time: I’m kind of over it. This, from the woman who used to lay out her new year’s goals in nice neat bullets, organized by category: Fitness, Career Travel…I even had a category for Fun. The woman who makes lists and loves to be measured, assessed, graded. “You’ve…
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Heed the mouse: Who do you serve and what do they need?
A trip to Disneyland and my husband’s profound comment recently put me in my place. Here’s the tale: In my own book, Branding Basics for Small Business (2nd Edition), there’s a passage titled: All Markets Have a Brand Need. In it, I seek to clarify that “brand” is not just about high-end “luxury brands” but…
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The problem with perfection
I have seen too many smart, savvy, brilliant people let their ideas die on the vine because they want to do something that many of us think is admirable. And it should make all of us angry and sad: They want to be perfect. All the stories that people need to hear. All the talent…
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