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Maria’s weekly expert insight on empathy-led business, culture and brands

  • 7 Simple and Stunning Blog Post Ideas to Keep Your Ideas Flowing

    7 Simple and Stunning Blog Post Ideas to Keep Your Ideas Flowing

    You’re staring at the cursor and it’s blinking at you, taunting you. You sigh. When you were out driving earlier today, you had a ton of clever blog post ideas that just came to you with no effort. But you couldn’t write them down. And now – poof – they are gone with the wind.…

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  • What Happens When You Don’t Match Your Brand

    What Happens When You Don’t Match Your Brand

    A friend recently passed along this story about branding gone bad. I thought it was so moving it warranted a blog post. Last year, this friend-of-a-friend found herself sniffling into a kleenex at the first of many therapy sessions, pouring her heart out on topics like identity and authenticity. This, in and of itself, isn’t…

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  • What Are Your Competitors Success Secrets? Here’s How to Find Out

    What Are Your Competitors Success Secrets? Here’s How to Find Out

    Is it possible to check out your competitors without falling into a deep, dark pool of insecurity and self-doubt? Yes. Here’s how. Paramount to this process is the act of objectively, strategically seeing what your competitors are doing. There’s little benefit to weeping with envy over your competitor’s perfect prose but it is helpful to…

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