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Maria’s weekly expert insight on empathy-led business, culture and brands
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What Happens When You Don’t Match Your Brand
A friend recently passed along this story about branding gone bad. I thought it was so moving it warranted a blog post. Last year, this friend-of-a-friend found herself sniffling into a kleenex at the first of many therapy sessions, pouring her heart out on topics like identity and authenticity. This, in and of itself, isn’t…
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