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Maria’s weekly expert insight on empathy-led business, culture and brands

  • What’s your brand position? 5 moves you can try

    What do yoga, the Kama Sutra and brand strategy have in common? It’s all about the right positioning. (Tweet it!) When your brand finds the right position to attract the right target customer, it’s like star-crossed lovers meeting in the rain at the Eiffel Tower. It just works. There’s connection. There’s magic. But what does…

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  • Is accountability dead?

    Sometimes, it feels like our world has turned into a giant game of tag. People and organizations are constantly pointing fingers to blame mistakes, gaffes and actions on someone else. The ink barely dry on headlines, and people are shouting, “Not it!” in an effort to get the spotlight off themselves. Consider: GM uncovers ignition…

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  • It’s here! 7 reasons to love Branding Basics for Small Business, 2nd Edition

    It’s a….book! In what will prove to be the second most exciting Spring birth for me (our son is due in May), I’m pleased as punch to share the launch today of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, 2nd Edition (2014, Norlights Press) with all of you.…

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