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Maria’s weekly expert insight on empathy-led business, culture and brands
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Sales page and email copy that works – minus the sleaze. A chat with Felicia Spahr
“How do I sell my stuff without sounding sleazy?’ This seems to be the question du jour. But c’mon everyone: relax. Before you think you need to turn to a life of ill repute with clients who go by number instead of by name, get schooled by Felicia Spahr. In another joyous perk due to…
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4 tips to create magnetic brand messaging
How can you engage and delight your audience without sounding like everyone else? Brand is communicated through more than just a pretty logo. It’s actually communicated in three important ways: visually, verbally, and experientially. I call this the Three Legged Stool of Brand. I’ve talked about this in a past video. Visually is what you…
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How to Define Your Target Market? Channel your inner Aaron Sorkin
What can the screenwriter of such TV and movie hits as West Wing, The Social Network and my new obsession The Newsroom teach you about defining your customer niche or target market? A heck of a lot. Doesn’t matter whether you have a business, blog or book. It’s vital to define who will realistically consume…
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