Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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When Clients Go Bad
Takea look at this amusing (yet eerily accurate) video on what happens when clients try to get their marketing to do TOO much at one time. Having worked at an agency, I can totally relate to this with real-world examples. But also having worked on the client side, I can understand the pressure faced by…
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Strong Brand = Cost Savings
Here is a blog post I wrote for the CraveBusiness site that talks about brand strategy and why a good one can save you lots of heartache – and money. It also promotes my upcoming workshop with Whitney Keyes, Branding Strategies to Boost Your Business – on Feb 11 from 6-9 pm in Seattle’s Fremont…
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Boring is Free. Brilliance Costs Money.
Excellent blog post from marketing guru Seth Godin on being boring. I can’t tell you how many CEO’s do not understand that they are not getting press coverage, not getting response to marketing programs, not generating buzz because they DO NOT HAVE A GOOD STORY TO TELL. Announcing your latest product release or a new…
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