Can what you wear influence whether you land a client, get hired, negotiate a favorable contract or if an audience believes you are credible and trustworthy?
You bet.
Brand extends beyond just your logo or colors to what YOU project when you walk into a room, lead a meeting or take the stage.
Now, some of you may get a little huffy about “judging a book by its cover,” but please watch this amazing interview! You will learn that if you want to project a certain image, but more importantly, CONVEY YOUR UNIQUE TALENTS AND VIBE to the world, you must understand the “psychology of style.”
It helps to understand how our brains are hard-wired to make snap decisions – even before we say a word.
Today I’m interviewing image consultant Kaarin Huffman. Kaarin has worked with many professionals and thought leaders to help them convey a consistent personal brand through how they dress. And she has studied the psychology of style and how it can impact everything from getting a good deal on a car to closing a sale.
You’ll want to take notes on the fascinating research Kaarin has to share. I learned so much!
“Image consulting is about intentionally expressing your personal values, strengths and brand through what you wear. It’s not about being something you’re not.” (TWEET THIS!)
If you want to elevate your brand from the moment you walk into the room, and land that client, get a good deal or make yourself memorable, please click below to watch the video interview!
Highlights include:
* Why “dressing to your brand” is not about being judged on your looks alone (2:25)
* How to link your brand to your personal style (6:28)
* Why you need to forget what you think it means to “dress professionally” (10:14)
* The two things you’re being assessed on when you walk into a room (14:57)
* The psychology of style: What “enclothed cognition” means to your performance and results. (15:50)
*What to wear to establish credibility…or get a great deal on a car! (16:56)
*Practical tips on how to dress to boost your brand (21:56)
*The Red Sneaker effect and when you have to be careful with style! (30:20)
“The psychology of style is not just for execs or those with money. These little subtle cues are available to everyone who seeks success” (Tweet This!)
Any gems you picked up that you will put into practice? What was the biggest surprise to you? Would love to know!
