Do you have trouble writing for your business?
Maybe it’s a blog post idea you can’t seem to get from your brain to the keyboard.
Or a sales page that makes you feel like a carnival barker.
Or even an email to an influencer, potential client, or journalist—the kind of person who could help your business if only you knew what to say to them.
And don’t even get started on case studies and testimonials—it takes too much bravery to even ask, much less guide them on what to say! Right?
What would it feel like if you knew the basic framework to confidently write the blog posts, website pages, and emails to grow your business?
No more stress.
No banging your head against your keyboard.
And no more worrying you’ll say the wrong thing.
Today I’m interviewing Betsy Talbot, my go-to copywriter and straight-talking campaign strategist. Betsy and I have worked together for years because her words spur action. And that’s what you want your words to do for your business!
Get your notebook ready, because Betsy’s sharing the kind of info that can save you hours of work and get you more sales. And I also asked Betsy to share her entrepreneurial advice on how to let go of a business when those sales are just NOT converting.
Um, we also talked about how strippers and spies can make compelling content. So, yeah, you need to check this video out.
If you want to write copy that attracts and converts more browsers into actual, paying buyers, please click below to watch the video interview!
How to launch a brand from scratch and quickly see revenue (2:30)
Making a hard choice about when to close down your business (3:56)
Why you need to ditch the “hope and growth” strategy and what to do instead if you want to be profitable – including avoiding the mistake of DIY-ing everything in your business (4:35)
Betsy’s best advice for turning interested prospects into paying clients: Lead the client (8:26)
When to DIY versus hire a copywriter + the mistakes to avoid when writing your own sales copy (17:16)
The most important tips to make writing and content creation easier for yourself and more effective (22:02)
“Document your solution. You have to explain HOW you specifically help people. They do not know otherwise.” (Tweet This!)
My juicy blog writing tip to add more sizzle. This is where the strippers and spies come in! (23:54)
Why selling is NOT sleazy and how to EDUCATE rather than sell and OFFER rather than ask (27:20)
How to “actively solicit” or “cold call” the right way: What to cold-email a target prospect, the media or a “famous” person so he endorses your book! (31:54)
Don’t miss Betsy’s practical tips on how to write clear, compelling copy that will actually convert to sales. And with all of this advice, heed Betsy’s wise words: