Why hibernate?

A friend of mine recently commented that your life cycles around metaphorical seasons of growth and change. Sometimes you are in the Spring, where ideas are blossoming, seeds are being planted and animals are poking up their heads as they venture from their winter lairs. For your business, this may mean new product ideas, connecting with potential partners, planning a brand facelift.

Summer is when you’re white hot and sizzling. Everything is firing on all cylinders, you’re in the Zone, things are happening, moving, shaking. Often this means you’re in a bit of a crazy busy flurry of activity as well.

I imagine Fall to be the hravest. Maybe those connections you made at those networking events are finally bearing fruit. Maybe prospects on your email list slowly turn to buyers or clients. Maybe that press pitching you’ve been doing yields to a prime bit of ink.

And then there’s Winter. Things go underground, dormant. Shutters close and we turn inward. We slow down. We unwind. While the snow falls, the tiny perennial seeds buried in the ground take a snooze to gear up for another glorious Spring.

The cycle continues.

I’m going to be taking a few weeks this December myself to reflect on 2012, plan for 2013 and refine my goals and activity. I recommend you do this as well. I’ve blocked out planning days on my calendar for both business planning and content planning. This year has been amazing: new book, new digital course for entrepreneurs, new clients. Now, I need to breathe and take some time to plot the course for 2013.

Without giving yourself the time and space for creative thinking, innovation is just a buzzword and not a part of your brand.

Photo credit: StudioMacbeth.com

How will you recharge and plan for 2013? Please Share in the Comments! One great way would be to check out my new Indie Brand Bootcamp to gain the focus, clarity and confidence you need to make all the right marketing moves this year. Use code LAUNCHSPECIAL for $50 savings. Hurrah!

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