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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Mobile, Mea Culpa and the Brat Pack: 2011 Advertising Trends

    Loved this WSJ article by Suzanne Vranica on Monday about the 2011 trends in advertising.  Not surprisingly, interactivity, personalization and new technologies lead the pack in what’s hot for 2011. But just as with fashion, there are a few interesting themes emerging (or re-emerging, as the case may be) that might look good on the…

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  • Brand at Work: MOO

    I love brands that use every customer touchpoint to delight their buyers. Most recently, I got the chance to fall in love with MOO. A UK-based firm with a U.S. office in Rhode Island, MOO prints mini and full size business cards, postcards, greeting cards and more. You can print different images on each card,…

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  • 10 Signs Your Brand is Failing

    Last week, I posted about 5 signs of a Power Brand. This week, I’d love to share this great list from Derek Daye and Brad Van Auken of  BrandStrategyInsider.com, a super blog about all things branding. I’m adding their blog to my list of regular reading. With full credit to their powerful thinking, here are…

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