Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Five Signs of a Power Brand

Clients often ask us, “How will we know when we’ve got a winning brand?” Rather than telling them, “You’ll know it when you see it” there are some guideposts along the way to tell you your brand is moving in the right direction. At first, it starts small: increased website hits, increased referrals, uptick in…
Read more…
Do you have a healthy real-time culture?

If not, you’d better, according to Jay Baer. He wrote this great post about five signs that your culture is fit for prime-time in the new order of things. Biggest takeaway? The need for speed. Having an aligned culture that embraces diversity, failure and new ideas means you fail fast, fail often and succeed even…
Read more…
Ask the Expert: How to build a robust and rabid community with Lynn Baldwin-Rhoades

Lynn Baldwin-Rhoades is a community maven. She founded a grassroots community of women business owners called Power Chicks and shares how she nurtured a thriving presence on Facebook. In early 2011, Lynn will launch Power Chicks International, LLC, allowing her to offer even more connections, resources and inspiration to help women reach their big, bold…
Read more…

Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.