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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Challenging our platitudes and renouncing the ‘war on work’
Danielle Laporte wrote this amazing post apologizing to the 9 to 5 crowd and all her pre-conceived notions about the type of people they are: robots, zombies, bored out of their skull. In it, she includes a remarkable TED talk from Mike Rowe, the host of Discovery Channel’s Dirty Jobs that you simply must carve…
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Every business needs marketing
I was incensed recently by someone writing an article about “businesses who don’t need marketing.” For lack of a more eloquent way to say this, I’m calling total B.S. If you believe marketing stops at “advertising” then yes, not every business needs marketing. Look at how successful companies like eBay (in the early days), Google…
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Good and bad reasons to rebrand
Congrats! You have diligently crafted a strong brand strategy. You’ve parlayed that strategy into core messaging and an on-target visual identity. You’ve been cruising along, doing business and making customers happy. So when is the right time to rebrand? And more importantly, when is the wrong time? GOOD REASONS TO REBRAND: · Change in the…
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