Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Marketing to women? What she’s not telling you
If you market to women in any way, shape or form, run and pick up a copy of What She’s Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It . Written by three women who run a women’s marketing research firm and have done work for big global…
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How to Parlay Your Personal Brand into Your Business Brand
This is the number one brand challenge I hear from small business owners. “But so much of my business is tied up in my own personal reputation and who I am. How do I ensure the company builds its own brand, independent of me, so I can expand?” Take a tip from Warren Buffett, who…
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What do others see in your brand?
Wow! A writer for Gnosis Arts Microtank assessed the Red Slice brand recently in a very complimentary piece called The Science of Branding. You should check out all parts of this series, as it’s very interesting in terms of how branding works in the human brain. This Part 2 talks about 6 modern branding approaches:…
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