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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Why should I talk about your business?

    Loved this recent post by Seth Godin about why ideas spread. This directly relates to benefits and why people should talk about your company, your cause or your brand. What is in it for them?  Do you know why they should care/recommend/buy? And if you do, is your brand set up to address it so…

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  • Microsoft finds the brand sauce…finally

    I’m pleased as punch about Microsoft’s new branding directions lately. They are finally starting to connect on an emotional level with some consistency across their consumer products. Hurrah! OK, I’m not on drugs: I know they don’t necessarily have the rabid fans of Apple. but they are making strides for a company that has previously…

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  • What you never want a customer to say about your business

    We’ve talked a lot here at Red Slice about “walking your talk” and living your brand inside and out. Here is one newspaper article quote you never, ever, EVER want associated with your company and brand: “Chevron’s rhetoric and the public image that they put forward is very different from how they’re actually operating.” This…

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