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Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • How to write an email that gets ripped open like a 5 year-old’s birthday present

    Do you get frustrated sending emails to potential clients or partners that never get opened or fall into the ether? I sure do… We’ve all been there: we spend hours poring over every word and line of a carefully crafted email only to click Send and wait like a lovelorn teenager by the phone. Cue…

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  • What the $%^&#! are you waiting for?

    I met someone the other day who told me she wanted to get into acting. So what did she do? She got involved behind the scenes instead. Her plan was that she’d “fall into” being used on-set and on-camera by understanding the behind-the-scenes operations. Luckily, one time she did get asked to be a stand-in…

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  • What’s your “hook”? If you don’t know, how will your customers?

    Telling your brand story is sort of like a newspaper article: it’s all about the lead. Some folks may call this the “lead offer.” What does your business hang its hat on? When customers have that certain need or desire that certain experience, is it your company that comes to mind first? Having a lead…

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