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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Philanthropic Giving: Business Model or Brand Message?
As mentioned in a previous post, giving back to the community and maintaining responsible business practices are really hot for consumer loyalty right now. I personally hope this trend continues into perpetuity, as businesses have amazing reach and leverage to make a difference in the world. I pray this is not just a fad. I…
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The brand strategy “recipe” plus thoughts on the personal branding gold rush
Two juicy audio nuggets for you, loyal readers. One is a great interview with Amber Singleton Riviere of Upstart Smart Radio (a fab resource for entrepreneurs) on what exactly is included in a brand strategy. We also discuss the all-important difference between a brand strategy and brand and marketing tactics. The second is our frank…
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What are the brand trends around us?
Just as NY’s Fashion Week wrapped up, I was inspired to pen a blog about the macro-level brand trends I’m seeing – in no particular order. Nothing scientific here, folks. Just some observations from being a brand student – and being the dork that loves a good ad. What are your thoughts to add? Be…
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