Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Go Beyond the Focus Group for Better Customer Insights
Focus groups make me cringe. These false environments place target customers in a room where they are asked a series of questions about what they think of products, services, or ad campaigns. We pay them to be there, get them in a room where they feel under pressure to offer an opinion or make one…
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3 Tips to Deliver a Great Speech
Have you had to deliver this yet? That once-in-a-lifetime speech. You know the kind of speech I’m referring to: the pivotal presentation that defines a person, cause or culture — that crucial communications moment your audience members will remember for weeks afterward. This could be a TEDx talk, like one I recently did for TEDx…
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How to Redefine Success with Empathy
Modern market trends, as well as the pandemic, show us that leaders and brands acting with genuine empathy are winning right now. When companies have been there for the community, valued employees, even made tough decisions like layoffs or closures with respect – the market has paid attention. Just look at the media attention lavished…
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