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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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A Tale of Two Customer Experiences
Customer experience is now a defining competitive edge. In fact, this Forbes.com article states that customer experience is one of the top disruptive trends in business this year. So let me ask you: Which customer experience would you rather have? One where the customer service rep responds promptly, empathizes with your issue, and offers you…
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How to Write Copy That Converts to Sales with Betsy Talbot
Do you have trouble writing for your business? Maybe it’s a blog post idea you can’t seem to get from your brain to the keyboard.Or a sales page that makes you feel like a carnival barker.Or even an email to an influencer, potential client, or journalist—the kind of person who could help your business if…
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5 Tools That Run My Business
While I might be a branding expert with years of experience in consulting and marketing, when I started out in 2008, I was not an expert at running a business. I cobbled together my operations and processes over the years. Since then, I’ve learned a lot about running a business and working for myself. And…
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