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Maria’s weekly expert insight on empathy-led business, culture and brands

  • “I am not a marketer.”

    “I am not a marketer.”

    Do any of these refrains sound familiar? “I don’t know what I don’t know about brand. Why do I need it?” “I hate marketing, I’m not interested in being the star of the show. It feels slimy.” And my favorite (and the most common): “I’m not a marketer.” Don’t get me wrong. The fact that…

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  • Stay Bold. Even If the Doves Cry.

    Stay Bold. Even If the Doves Cry.

    By now, you’ve probably heard the news that the artist Prince has passed away at 57. Reports are that he died due to flu complications (sounds crazy, right?). I’m shocked and saddened. But why? See, Prince defined the soundtrack to my youth. I was not a “super fan” by any stretch (Leaving that to my bestie, Becky)…

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  • Two Tips to Score More Corporate Clients

    Two Tips to Score More Corporate Clients

    Many of my clients do amazing work for individuals. They are coaches, consultants, designers, or health and wellness professionals who have transformed the lives of those they serve. But sometimes, they want bigger things. They want to expand their client base to include corporate clients and get hired by organizations to do workshops, seminars or…

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