Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
What Happens When You Don’t Match Your Brand
A friend recently passed along this story about branding gone bad. I thought it was so moving it warranted a blog post. Last year, this friend-of-a-friend found herself sniffling into a kleenex at the first of many therapy sessions, pouring her heart out on topics like identity and authenticity. This, in and of itself, isn’t…
-
How to Understand Your Competitors Without Falling Into a Jealousy Trap
Stop me if this sounds familiar. An intelligent, experienced marketing professional gives you the sage advice to keep an eye on what your competitors are doing. So you do. You subscribe to their newsletters. You pore over their lush, beautifully written blog posts. You stalk their social media profiles and notice that their followers number…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.