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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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What Are Your Competitors Success Secrets? Here’s How to Find Out
Is it possible to check out your competitors without falling into a deep, dark pool of insecurity and self-doubt? Yes. Here’s how. Paramount to this process is the act of objectively, strategically seeing what your competitors are doing. There’s little benefit to weeping with envy over your competitor’s perfect prose but it is helpful to…
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How to Understand Your Competitors Without Falling Into a Jealousy Trap
Stop me if this sounds familiar. An intelligent, experienced marketing professional gives you the sage advice to keep an eye on what your competitors are doing. So you do. You subscribe to their newsletters. You pore over their lush, beautifully written blog posts. You stalk their social media profiles and notice that their followers number…
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3 Things You Must Do For Your Brand Story to Bloom
It’s all well and good for us to talk about having a strong brand story. But that’s only part of the “story” (pardon the pun). Whether you are a one-person consulting business or a 1000 employee technology player, there are 3 phases to brand “storyhood” that must all be addressed in order to have real market…
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