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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Why I kicked my Bucket List
This is an excerpt from my new book, Rebooting My Brain: How a Freak Aneurysm Reframed My Life (2012, Avail in Kindle and Paperback). I invite you to apply this to your life…and your business. Enjoy! It seems “bucket lists” are all the rage these days, and the trend cropped up even more in the…
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The Seattle Freeze: How customer service differs by city
There are lists for the best cities to start a business and the best place to be a pet. But when I tried to find a list of “Best cities for good customer service” you know what I found? Zip. Nada. Survey geeks, get on this. Would be useful to know. Why, you ask? Because…
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Finding your brand voice
Norma Maxwell, the creative sprite behind Connect Interactive, LLC asked me this great question recently: How do I determine my brand “voice?” Voice is so key to your brand communications. Remember the three-legged stool of brand: Visual, verbal and experiential? The “verbal” component – what you write and how you talk is a key component…
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