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Maria’s weekly expert insight on empathy-led business, culture and brands
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Tell me why I should care
Dell recently announced they are “taking a cue from the Apple playbook” and launching a new branding campaign that does not talk about technology. From the NASDAQ article: The campaign, dubbed "More You," is aimed at personalizing technology and marks a break in tradition for a company that got its start by commoditizing computers. Rather…
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Reboot and Reframe: Branding lesson for life #7: Find the Humor
Even when things are serious, it helps to find the humor. It helps us cope, deflates a tense situation, and helps you think more clearly and problem solve than if you were angry, frustrated or sad. Laugher helps you get out of the “red zone” and into a more calm, productive state of mind. As…
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Reboot and Reframe: Branding lesson for life #6: FACE THE FEAR
Building a business is scary. And building a breakthrough brand is even scarier. An in other breaking news, spinach is green and red lights mean you should stop. Everybody wishes they were Apple. They wish they could just be so hip and cool that no matter what new products they roll out, people will line…
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