Cash flow, creativity, and compassion are not mutually exclusive™
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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Reboot and Reframe: Branding lesson for life #5: LEARN WHEN TO SAY NO

    Do you constantly say “yes” to all the wrong things, leaving you absolutely no time or energy when the right opportunities come along? If you’re an entrepreneur and you can’t relate to this, I’d love to meet you. We all worry about saying “no” to business, partnerships and even advertising opportunities. What if this is…

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  • Reboot and Reframe: Branding lesson for life #4: PRACTICE PATIENCE

    In our instant gratification world of 140 character tweets, instant geo-location couponing, and lightning fast Internet speeds, we often forget that human nature is what it is. It takes time to build a strong reputation, for people to get to know you, trust you and believe your claims. Simply rolling out a pretty new logo…

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  • Reboot and Reframe: Branding lesson for life #3: COUNT ON YOUR TRIBE

    Just like a personal reputation, a brand relies on how its perceived by others in order to determine success or failure. That loyalty will boost a brand exponentially, increase word of mouth and save the company’s butt in times of crisis. When you build up enough strong brand equity with your loyal fan base, they…

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