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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Why Brands Need to Select the RIGHT influencers

    Recently, my beloved Peloton announced a partnership with a very high-profile influencer. And it has me annoyed, disappointed, and a bit perplexed from a brand strategy perspective.  And clearly, I was not the only one. Peloton has been in the news lately for its financial woes. Its revenues have tumbled and experts are forecasting the…

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  • What Causes Quiet Quitting?

    Your employees don’t have a commitment problem. You have a leadership and culture problem.  Quiet quitting, in case you haven’t heard, means doing exactly what you’re required to do at your job and not a bit more. It’s really just a trending term for disengagement. Folks don’t outright quit but they fail to do more…

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  •  Let’s Talk About A Better Workplace Culture

    Seth Godin’s daily posts range from the inspirational to the tactical. The mundane to the philosophical. So when a post punches me in the gut, in the best possible way, it gets me thinking. Which is his goal: Stop existing. Start thinking. Disrupt the status quo. Recently, he wrote a post called But First, We…

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