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Maria’s weekly expert insight on empathy-led business, culture and brands

  • What Will Become of the Twitter Brand?

    By now, you’ve surely aware of the Twitter brouhaha. Billionaire Elon Musk now owns the social media platform.  Musk says his goal is to reinstate free speech and get rid of spambots. But with Musk, you never really know what he’s playing at or if he’s just a quirky rich white guy. As one reporter…

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  • What is a Brand Positioning Statement?

    What is a Brand Positioning Statement? Why do you even need one? Your business or organization can only grow and attract attention if people understand what you’re all about. While there are no official figures, according to one source, in 2021, the average person was estimated to encounter between 6,000 to 10,000 ads every single…

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  • Bridging Political Divides With Empathy

    Can we ever bridge our political divides here in the US? Every day, things seem to get worse. We argue over guns, abortion, civil rights, and whether removing state secrets from the White House and locking them in your safe at home constitutes a crime.  But what would happen if people on both sides could…

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