Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

What is a Brand Positioning Statement?

What is a Brand Positioning Statement? Why do you even need one? Your business or organization can only grow and attract attention if people understand what you’re all about. While there are no official figures, according to one source, in 2021, the average person was estimated to encounter between 6,000 to 10,000 ads every single…
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Bridging Political Divides With Empathy

Can we ever bridge our political divides here in the US? Every day, things seem to get worse. We argue over guns, abortion, civil rights, and whether removing state secrets from the White House and locking them in your safe at home constitutes a crime. But what would happen if people on both sides could…
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Why Brands Need to Select the RIGHT influencers

Recently, my beloved Peloton announced a partnership with a very high-profile influencer. And it has me annoyed, disappointed, and a bit perplexed from a brand strategy perspective. And clearly, I was not the only one. Peloton has been in the news lately for its financial woes. Its revenues have tumbled and experts are forecasting the…
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