Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Does empathy make you a better leader? And thought leader?
In researching my forthcoming book, The Empathy Edge, I found ample evidence that empathy can make you a more successful leader, But…why? And can it also impact your success as a thought leader? Yes. Today I’m interviewing Denise Brosseau, CEO of The Thought Leadership Lab, where she works with executives and entrepreneurs seeking to grow…
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How Brand Benefits Define your Position
Choosing the right lead benefits for your brand messaging dictates which customers you will attract. And a pair of hospital system giants in the San Francisco Bay Area exactly prove this point. Why this is even more amazing: healthcare advertising is the WORST. Most of it talks about the exact same things and offers no…
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3 Ways to Give Your Marketing More Charisma
You know that killer accessory you have? The one you feel in love at first sight with at a random boutique years ago? You wear it with everything to give your outfit a pop. It makes a statement. People take notice. The great thing is, you can add this piece to simple sweater and jeans…
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