Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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7 ideas for how to make tough decisions
We very rarely, if ever, get to make a major life decision and live with it as reality – before it is undone. We often wish we could “try decisions on” and then turn back the clock if we change our minds. Why? Because it’s one thing to talk about a choice and quite another…
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Traffic or Referrals?
When it comes to the primary method for attracting new clients or customers, small businesses and entrepreneurs fall into two camps: They rely on website traffic. They rely on referrals. Neither strategy is right or wrong. You just need to be clear on what is your strategy so you can invest your time and money…
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3 Ways to Leverage Your Contacts for Leads
You may think you don’t have enough reach, a big enough email list or enough leads. But you are actually sitting on a goldmine. And you might be ignoring it. Recently, I learned the importance of clearly reaching out and communicating your work to people you know. Yes, just took me more than 11 years…
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