Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How to Build a Sales Funnel
“Hi, nice to meet you! You’ve never heard of me before but please click this button/take my business card and spend over $1000 on my products or services.” The underappreciated skill of marketing is to take a customer on journey. One where they get to know you, assess your approach/values, evaluate how you can solve…
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7 ideas for how to make tough decisions
We very rarely, if ever, get to make a major life decision and live with it as reality – before it is undone. We often wish we could “try decisions on” and then turn back the clock if we change our minds. Why? Because it’s one thing to talk about a choice and quite another…
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Traffic or Referrals?
When it comes to the primary method for attracting new clients or customers, small businesses and entrepreneurs fall into two camps: They rely on website traffic. They rely on referrals. Neither strategy is right or wrong. You just need to be clear on what is your strategy so you can invest your time and money…
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