Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

4 Things You’re Doing to Sabotage Your Business on Social Media

Starting a Twitter account and sending five tweets a day is not enough. Requesting connections from everyone you’ve ever worked with on LinkedIn is not enough. Sending a daily email to your subscribers is not enough. I mean, sure, those things can work for you. But not if you’re not doing them right. Most companies,…
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Why Passion is Great for Your Business

If you do not follow social media expert Jay Baer on LinkedIn for subscribe to his Convince and Convert email newsletter, you should check both options out. Recently, I joyfully read the transcript of his Content Marketing World keynote. He delivered it without slides or fanfare and seemed to have just spoken from the heart.…
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4 Tips to Pricing Your Offerings – and Making Money

Whether you’re brand new to the professional services game or have been at it a while, I am willing to bet you constantly wrestle with this question: How much should I charge? And don’t forget this question’s rambunctious cousins: What is my hourly rate? How much should I mark up? Should I propose this project…
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