Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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The Not-So-Secret to Brand Success
There are no magical answers. A few posts have recently emerged around this theme and when I start seeing patterns, it’s good to pay attention. Too often, entrepreneurs, solo business owners – and yes, even large company CEO’s – think there is some magical cure to flagging sales, lack of brand awareness, or no clients…
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7 Strategies To Nurture Your Budding Twitter Account
I’m a huge Twitter fan. I love the convenience and conciseness of it, plus I find it a personal challenge to get my point across in 140 characters or less. You might be on Twitter but are not sure how to get a handle on what can often seem like the Wild Wild West. Enjoy…
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Raise the bar
It’s not about competing. It’s about ensuring there is no substitute for doing what you do. Instead of “That’s not our policy” try “Here are some options for you.” Instead of “We can’t help you” try “Here’s a few referrals for you so you can make things happen. I’m happy to make an introduction” Instead…
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