Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Stuck in neutral? 4 ways to reboot your business and rekindle your fire
Ah, the first blushes of entrepreneurial love. The romance! The energy! But what happens when the passion fades and the reality of demanding customers/clients, overwhelming marketing options and painful tasks (QuickBooks, anyone?) creeps in? Suddenly, your business becomes a grind and you find yourself working harder for less reward, less return…and less joy. Your once appreciative…
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8 unexpected places to find your next client or customer
It’s simple. If you solve a pressing problem or have a story to share that moves, ignites, provokes, heals or amuses people, you can find your tribe. The first step is that you have to really believe in what you’re selling. In fact, don’t think of it as selling. What is the mission behind what…
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3 reasons why you should care about your brand strategy
I was so proud to see that a past Red Slice client, Talent Technology, recently officially rebranded the entire company as Talemetry, which was the brand we created initially for their successful flagship software product. This project was a textbook case for why methodically working on the brand strategy first leads to super successful outcomes.…
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