Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

How to use video and social media to boost your brand: A chat with Amy Schmittauer

Today’s digital economy has introduced us to countless people I like to call “artsy-techies.” They geek out on things like hosting options, social media network features and today’s audio/video/web technologies but they are a far cry from the A/V Club nerd of yesteryear. With their savvy style, easy wit and delightful charm, they crank out…
Read more…
The secret to differentiating your brand? You.

“Be yourself; everyone else is already taken.” – Oscar Wilde (Tweet!) What makes your brand, business or creative endeavor uniquely you? When we’re insecure teens, it seems easiest to just copy someone else. At that age, originality is just too risky. Or is it? Let me take you back to 1988. My best friend and I…
Read more…
12 best (and worst) viral brand videos

What makes something get shared or go viral? This seems to be the Holy Grail of brand bliss. Everyone wants their day in the Internet sun. Recently at a Content Marketing Conference at which I did a keynote presentation, another presenter talked about taking her non-profit’s blog from a ghost town to shared by thousands.…
Read more…

Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.