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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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A word about expectations
Your brand is, when it comes down to it, a way to set expectations. Are you expensive or cheap? Convenient or hard to get? Cool or conservative? Will I save time, lose weight or make money by becoming a customer? The generation born right around the Great Depression (aka, my parents, who are a bit…
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How to be your own Juliet with Alexandra Franzen
Storytelling and branding (PS, same thing) are all about articulation. The sublime act of phrasing something to evoke just the right reaction at just the right time from just the right people. No one does this better than today’s Slice of Brilliance guest, writer Alexandra Franzen. I’m biased, because this “Promotional Wordsmith & Personal Scribe”…
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Why SOPA Sucks
Not to be confused with a new made-up Mexican dish at Taco Bell, SOPA is one scary piece of legislation worming it’s way through Congress. While aimed at protecting copyright holders, which I’m all about, it seems to be more an unrealistic mashup of political jockeying, corporate greed and inane lobbying. The way this legislation…
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