Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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10 Signs Your Brand is Failing
Last week, I posted about 5 signs of a Power Brand. This week, I’d love to share this great list from Derek Daye and Brad Van Auken of BrandStrategyInsider.com, a super blog about all things branding. I’m adding their blog to my list of regular reading. With full credit to their powerful thinking, here are…
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Five Signs of a Power Brand
Clients often ask us, “How will we know when we’ve got a winning brand?” Rather than telling them, “You’ll know it when you see it” there are some guideposts along the way to tell you your brand is moving in the right direction. At first, it starts small: increased website hits, increased referrals, uptick in…
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Do you have a healthy real-time culture?
If not, you’d better, according to Jay Baer. He wrote this great post about five signs that your culture is fit for prime-time in the new order of things. Biggest takeaway? The need for speed. Having an aligned culture that embraces diversity, failure and new ideas means you fail fast, fail often and succeed even…
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