Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Ask the Expert: How to build a robust and rabid community with Lynn Baldwin-Rhoades

Lynn Baldwin-Rhoades is a community maven. She founded a grassroots community of women business owners called Power Chicks and shares how she nurtured a thriving presence on Facebook. In early 2011, Lynn will launch Power Chicks International, LLC, allowing her to offer even more connections, resources and inspiration to help women reach their big, bold…
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Challenging our platitudes and renouncing the ‘war on work’

Danielle Laporte wrote this amazing post apologizing to the 9 to 5 crowd and all her pre-conceived notions about the type of people they are: robots, zombies, bored out of their skull. In it, she includes a remarkable TED talk from Mike Rowe, the host of Discovery Channel’s Dirty Jobs that you simply must carve…
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Every business needs marketing

I was incensed recently by someone writing an article about “businesses who don’t need marketing.” For lack of a more eloquent way to say this, I’m calling total B.S. If you believe marketing stops at “advertising” then yes, not every business needs marketing. Look at how successful companies like eBay (in the early days), Google…
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