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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Brand at Work: MOO
I love brands that use every customer touchpoint to delight their buyers. Most recently, I got the chance to fall in love with MOO. A UK-based firm with a U.S. office in Rhode Island, MOO prints mini and full size business cards, postcards, greeting cards and more. You can print different images on each card,…
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10 Signs Your Brand is Failing
Last week, I posted about 5 signs of a Power Brand. This week, I’d love to share this great list from Derek Daye and Brad Van Auken of BrandStrategyInsider.com, a super blog about all things branding. I’m adding their blog to my list of regular reading. With full credit to their powerful thinking, here are…
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Five Signs of a Power Brand
Clients often ask us, “How will we know when we’ve got a winning brand?” Rather than telling them, “You’ll know it when you see it” there are some guideposts along the way to tell you your brand is moving in the right direction. At first, it starts small: increased website hits, increased referrals, uptick in…
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