Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Good and bad reasons to rebrand
Congrats! You have diligently crafted a strong brand strategy. You’ve parlayed that strategy into core messaging and an on-target visual identity. You’ve been cruising along, doing business and making customers happy. So when is the right time to rebrand? And more importantly, when is the wrong time? GOOD REASONS TO REBRAND: · Change in the…
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Marketing to women? What she’s not telling you
If you market to women in any way, shape or form, run and pick up a copy of What She’s Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It . Written by three women who run a women’s marketing research firm and have done work for big global…
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How to Parlay Your Personal Brand into Your Business Brand
This is the number one brand challenge I hear from small business owners. “But so much of my business is tied up in my own personal reputation and who I am. How do I ensure the company builds its own brand, independent of me, so I can expand?” Take a tip from Warren Buffett, who…
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