Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
What do others see in your brand?
Wow! A writer for Gnosis Arts Microtank assessed the Red Slice brand recently in a very complimentary piece called The Science of Branding. You should check out all parts of this series, as it’s very interesting in terms of how branding works in the human brain. This Part 2 talks about 6 modern branding approaches:…
-
Why should I talk about your business?
Loved this recent post by Seth Godin about why ideas spread. This directly relates to benefits and why people should talk about your company, your cause or your brand. What is in it for them? Do you know why they should care/recommend/buy? And if you do, is your brand set up to address it so…
-
Microsoft finds the brand sauce…finally
I’m pleased as punch about Microsoft’s new branding directions lately. They are finally starting to connect on an emotional level with some consistency across their consumer products. Hurrah! OK, I’m not on drugs: I know they don’t necessarily have the rabid fans of Apple. but they are making strides for a company that has previously…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.