Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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What’s your “hook”? If you don’t know, how will your customers?
Telling your brand story is sort of like a newspaper article: it’s all about the lead. Some folks may call this the “lead offer.” What does your business hang its hat on? When customers have that certain need or desire that certain experience, is it your company that comes to mind first? Having a lead…
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Philanthropic Giving: Business Model or Brand Message?
As mentioned in a previous post, giving back to the community and maintaining responsible business practices are really hot for consumer loyalty right now. I personally hope this trend continues into perpetuity, as businesses have amazing reach and leverage to make a difference in the world. I pray this is not just a fad. I…
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The brand strategy “recipe” plus thoughts on the personal branding gold rush
Two juicy audio nuggets for you, loyal readers. One is a great interview with Amber Singleton Riviere of Upstart Smart Radio (a fab resource for entrepreneurs) on what exactly is included in a brand strategy. We also discuss the all-important difference between a brand strategy and brand and marketing tactics. The second is our frank…
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