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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Are you Using the Right Marketing Muscles?

    Are you Using the Right Marketing Muscles?

    Being an avid Crossfitter (going on 7 years now), I’ve learned a thing or two about getting my head on straight so my body will follow. And how false assumptions can only hurt your progress.  My fabulous coach (I use more colorful adjectives when she gives me too many burpees) devotes herself to ensuring we understand the intent…

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  • 4 Ways to Support Small Businesses, Not Just on #SmallBusinessSaturday

    4 Ways to Support Small Businesses, Not Just on #SmallBusinessSaturday

    This week is Consumer Crazy Town. You know what I’m talking about: The post-Thanksgiving, shopping-binge, sale-frenzy that is Black Friday. To be brutally honest with you, it kind of disgusts me. The unabashed display of consumer greed. The crowds lining up at 3 a.m (What the…?1?!) to save $300 on a new TV, trampling all…

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  • 3 Tips to Make Facebook Ads Work For You

    3 Tips to Make Facebook Ads Work For You

    Social media offers fantastic opportunities to increase your brand visibility, drive sales and build an audience. For those who do it well, you can get away with using the platforms for free and accomplishing all your goals. There are lots of experts who can help you do this well, such as Lilach Bullock, Jay Baer,…

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