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Who is the hero of your brand?

You can always tell “ego brands.” They are the heroes of their own story, it’s all about them and they could care less about the value, satisfaction or delight of their customers or clients. C’mon: I KNOW you’re thinking of an example right now! Great brands like Apple, Starbucks (yes, despite my break up with…
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4 truths to building your online brand

What does it really take to build a successful brand online? What matters when you seek more engagement, better search rankings or more buzz? Here’s s sneak peek for you from my upcoming webinar with Nick Kellet, co-founder of Listly, happening on Nov 11, 2014. Enjoy! [listly id=”Tht” layout=”full” show_header=”true” show_author=”true” show_sharing=”true” show_tools=”true” per_page=”25″] Like…
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3 Foolproof Networking Tips to Survive the Holidays

Trick or treaters, pumpkin spice lattes and chilly weather usually signify one thing (the chilly weather part for those of us in the Northern Hemisphere anyway): the holidays are right around the corner. And with that…the dreaded holiday networking mixer circuit. While you know you should be doing more networking to boost your brand awareness…
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