Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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12 best (and worst) viral brand videos
What makes something get shared or go viral? This seems to be the Holy Grail of brand bliss. Everyone wants their day in the Internet sun. Recently at a Content Marketing Conference at which I did a keynote presentation, another presenter talked about taking her non-profit’s blog from a ghost town to shared by thousands.…
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Face forward. Eyes on the road. The one rule you should never forget when chasing your dream.
Years ago, I got into a car accident on Virginia’s George Washington Parkway, just outside of D.C. Morning traffic crawled along on this gorgeous bypass road that runs alongside the Potomac River. I was happily headed to my gig as a Marketing Manager at Discovery Networks (yes, I used to get to put on marketing…
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Lights, Camera, Action! 10 posts on marketing lessons from your favorite movies
We all love a good movie. When the perfect plot, setting, dialogue and characters combine with just the right mix of drama, humor and conflict, alchemy takes place and the film magically never leaves you. There’s a lot we can learn about business and marketing if we study films themselves, as well as the promotional buzz that often…
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