Alexandra Franzen: How to Inspire Customers to Say “Yes”

We can all think of quotes or books that have instantly ignited something inside of you – inspiration or desire to take action – but what about sales and marketing copy? Messages that touch something deep inside of you and give you chills when you read them? My guest today, Alexandra Franzen, is a gifted writer who writes words that speak to your heart and make you stop in your tracks. It doesn’t matter if it’s an inspirational message on her blog, or marketing copy to attend a cool new event or buy a new course. She has a magical gift for writing with empathy. Today, we discuss exactly how you can write with more empathy and how to create a human connection as an online or digital business. There are so many great tips and advice on today’s show that will make your business more successful and ensure you are more intentional about your customer’s experience and journey.


Key Takeaways:

  • When you hire the right people, you can still have the same sense of intimacy and care with your customers, especially as your business grows. 
  • You create the culture you hire for. You create the culture you reward. 
  • You can stay connected and engaged with your customers even without social media. You just need to be diligent and consistent about it, however you choose to do it. 


“Whenever I’m working with a client or writing something for my own business, I like to imagine one customer and ask, ‘What would feel like a miracle for this person, right now?’” —  Alexandra Franzen


About Alexandra Franzen:

Alexandra Franzen, Writer and Entrepreneur

Alexandra Franzen is a writer, consultant, and entrepreneur based in Hawaii.

Her sixth book is The Checklist Book: Set Realistic Goals, Celebrate Tiny Wins, Reduce Stress and Overwhelm, and Feel Calmer Every Day. Other books include You’re Going to Survive and So This Is the End: A Love Story.

She has written articles for Time, Forbes, Newsweek, The Huffington Post, and Lifehacker. Her work has been mentioned in The New York Times Small Business Blog, The Atlantic, The Los Angeles Times, and Inc.

She writes about a wide range of topics: life, love, death, grief, unplugging from technology, creativity, focus, productivity, simplicity, time–and how we spend it.

Alexandra is the founder of the Tiny Press, a publishing imprint specializing in very short books–100 pages or less. Tiny Press books include Say It Now by Sherry Richert-Belul (#1 Amazon New Release), Wishwork by Alexa Fischer (featured on Good Morning America), and Your Next Level Life by Karen Arrington (nominated for 2020 NAACP Image Awards, Outstanding Instructional Literary Work).


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