Amy Koford: Hypnosis for Self-Awareness and Overcoming Trauma

We talk a lot about the importance of self-awareness and self-care in helping you be a more empathetic and effective leader. In fact, those are two of my five pillars in my book, The Empathy Dilemma because they are vital to being a more effective leader and human. You may think of the traditional modalities, but have you considered hypnosis?

Today, my guest is Amy Koford. We discuss how Amy got into this work, the power she’s discovered in how hypnosis works, why it transforms lives, and she busts some myths about hypnosis. Amy talks about how trauma can show up, how to take traumatic memories and replace the associated emotions, how people show up as work based on who they are and what they’ve been through, and how you can embrace forgiveness through empathy to rise above past trauma. She’ll share how you can show up as the leader and colleague you want to be.

 To access the episode transcript, please click on the episode title at

Key Takeaways:

  • Everyone can be hypnotized, it may take different forms for some people, but it does not negate the potential benefits.
  • Insecurities are a bigger deal than many realize. Many successful people are extremely insecure and those insecurities push them to prove themselves to others and fill the void of the insecurities, but still be in turmoil inside.
  • A lack of empathy often causes many social misunderstandings and team dysfunctions, but the root of that is usually fear.

“People don’t want to grow up to be a jerk or to be an annoying person at the workplace. That’s just not what they really want to be…When we’re in the workplace, it’s important to understand that people are the way they are for reasons and very good reasons. And that helps you have empathy.”

—  Amy Koford

Episode References:

The Empathy Edge episodes on trauma:

Katharine Manning: How Trauma Impacts Performance – And What Smart Leaders Can Do

Charna Cassell: Recognizing And Regulating Trauma At Work – Yours And Others

About Amy Koford, the Happy Hypnotist & author of Hardwired to Rise

Amy, The Happy Hypnotist has been a professional hypnotist, public speaker, hypnosis show performer and more for several years to transform the lives of numerous people. She’s the creator of The Trauma Protocol which takes individuals from traumatized to optimized in just weeks. Amy is the author of, Hardwired to Rise: Eye-Opening Truths about How Fear Holds You Back, Causes Suffering – and How to Liberate Yourself to Have the Thriving Life You Deserve.

She has traveled the world to attend hypnosis conferences and has been trained, mentored, certified, and taught mastery skills from the top hypnotists on the planet. Amy specializes in happiness and peace with various techniques that are effective in helping people resolve and let go of the past and change their center to become positive, confident, empowered individuals who know their amazing abilities to live their best lives.

Connect with Amy:

Amy the Happy Hypnotist:





Book: Hardwired to Rise: Eye-Opening Truths about How Fear Holds You Back, Causes Suffering – and How to Liberate Yourself to Have the Thriving Life You Deserve

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