Brigette Iarrusso: Disrupting Toxic Business Models in the Online Space

We are not tied to harmful business and workplace practices. In fact, history shows us that we, as humans, work to improve things over time – look at laws against child labor, unsafe working conditions, and safety and truth in advertising regulations.

Yes, capitalism and business have been rooted in toxic and inequitable practices for a long time because people can make a lot of money. But we are in a new era of converging trends: more transparency, higher ethical customer demands, and much more marketing-savvy consumers.

Today, Brigette Iarrusso shares her unique journey and how she bucked a major higher ed institution by pushing to teach a new model of business success. We talk about raising awareness of coercive business and sales practices, especially in the wild west of the coaching and online business space.  We discuss leading in ways not rooted in dominant cultures, how to shift your sales and marketing to be more consent-based, when cancel culture is and is not effective, and how to unlearn toxic and patriarchal leadership and sales approaches to create more sustainable models.

To access the episode transcript, please click on the episode title at

Key Takeaways:

  • Leadership is not a binary. You do not have to lead compassionately or lead with financial success – you can have both. It is just a challenge to unlearn the things that we have been taught by society.
  • You can’t create a new business model using old business paradigms. You have to rethink organizational structure, strategy, skills, finances, and everything else that goes into your company.
  • All steps in the sales process should be taken with consent and curiosity, not with coersion and aggression.

“You really can’t extract big, fast profits without causing harm. And so I think there are some constructs that are a hard pill for certain types of businesses to swallow.” —  Brigette Iarrusso

Episode References: 


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About Brigette Iarrusso, CEO and Founder, Disruptive Business Coaching 

Brigette Iarrusso is CEO and Founder of Disruptive Business Coaching. She’s an international speaker and social impact business coach. She is on a mission to help coaches, healers, and experts, who care about racial and social justice to scale their sales and impact with integrity, equity and inclusion.  She is committed to raising awareness around coercive marketing and sales practices in the coaching and online business space.  And, disrupting harmful practices that disproportionately affect People of Color and other people with marginalized identities.  She creates inclusive and engaging events that inspire and connect business leaders with widely diverse backgrounds from around the globe.

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